Ding of social cognition. Although a superficial view of OT actions might at first suggest a situation-invariant effect of this hormone on behavior, closer scrutiny suggests that the effects of OT are often moderated by contextual factors, and perhaps equally importantly, by trait characteristics of the subjects themselves. This scenario is not unique to OT. A good example is provided by the paradoxical effect of the stimulant methylphenidate in children with attention deficit; in these hyperactive children an amphetamine (“speed”) like drug has a calming effect [44]. Similarly, paradoxical effects have been observed for positive modulators of the GABA-A receptor (benzodiazepines, barbiturates, alcohol, GABA steroids) which generally induce inhibitory (e.g. anesthetic, sedative,anticonvulsant, anxiolytic) effects but some individuals have adverse effects (seizures, increased pain, anxiety, irritability, aggression) upon exposure [45]. Evidence specifically supports such a non-linear role of OT tone on the complex trust phenotype. For example, a recent investigation shows that administered OT enhances cooperation and reduces betrayal aversion contingent on other personality factors [46]. OT has a non-linear effect on trust, cooperation and betrayal aversion contingent upon an individual’s background personality trait of Attachment Avoidance. Similarly, such nonlinear effects of OT on trust also characterize borderline personality disorder (BPD) [47]. Results showed that intranasal OT produced opposite actions in BPD (compared to the trustenhancing effect of OT in normal subject), decreasing trust and the likelihood of cooperative responses. Moreover, U-shaped relationships between OT and behavior are not restricted to humans but have also been observed in animal studies. AnPlasma Oxytocin and TrustFigure 2. Plasma oxytocin and trustworthiness. (A) Scatter Plot on the relationship between plasma oxytocin and trustworthiness. (B) Histogram on the relationship between plasma oxytocin and trustworthiness. doi:10.1371/journal.pone.0051095.gespecially relevant example has been reported for the role of OT in memory storage and consolidation in mice [48] and rats [49]. Summing up, the U shaped relationship herein observed between plasma OT and trust/trustworthiness is another example, we suggest, of how hormones overall, and OT specifically, may have paradoxically opposite actions contingent on individual differences. We suggest that the quadratic relationship between plasma OT and trust/trustworthiness captures the concept put forward by Bartz et al that `context and person I-BRD9 matters’ in the action of this nonapeptide hormone [43]. In some individuals, low central OT tone reflected in low plasma OT levels, is associated with trust whereas in other individuals high plasma OT, presumably reflecting high central OT tone, is associated with trust. Bartz et al have suggested in their recent review that endogenous OT reflected in plasma measurements could be a get SIS3 biomarker 1379592 of sensitivity to social cues and/or social motivation. Low plasma OT, which has been reported in autism [50], would reflect social insensitivity and motivation whereas high plasma OTcould reflect increased social sensitivity and motivation. Hence, both low and high social sensitivity may drive trust/trustworthiness as observed in the current report. Low social sensitivity may make such individuals less betrayal averse and less fearful of exploitation and hence more likely to trust in.Ding of social cognition. Although a superficial view of OT actions might at first suggest a situation-invariant effect of this hormone on behavior, closer scrutiny suggests that the effects of OT are often moderated by contextual factors, and perhaps equally importantly, by trait characteristics of the subjects themselves. This scenario is not unique to OT. A good example is provided by the paradoxical effect of the stimulant methylphenidate in children with attention deficit; in these hyperactive children an amphetamine (“speed”) like drug has a calming effect [44]. Similarly, paradoxical effects have been observed for positive modulators of the GABA-A receptor (benzodiazepines, barbiturates, alcohol, GABA steroids) which generally induce inhibitory (e.g. anesthetic, sedative,anticonvulsant, anxiolytic) effects but some individuals have adverse effects (seizures, increased pain, anxiety, irritability, aggression) upon exposure [45]. Evidence specifically supports such a non-linear role of OT tone on the complex trust phenotype. For example, a recent investigation shows that administered OT enhances cooperation and reduces betrayal aversion contingent on other personality factors [46]. OT has a non-linear effect on trust, cooperation and betrayal aversion contingent upon an individual’s background personality trait of Attachment Avoidance. Similarly, such nonlinear effects of OT on trust also characterize borderline personality disorder (BPD) [47]. Results showed that intranasal OT produced opposite actions in BPD (compared to the trustenhancing effect of OT in normal subject), decreasing trust and the likelihood of cooperative responses. Moreover, U-shaped relationships between OT and behavior are not restricted to humans but have also been observed in animal studies. AnPlasma Oxytocin and TrustFigure 2. Plasma oxytocin and trustworthiness. (A) Scatter Plot on the relationship between plasma oxytocin and trustworthiness. (B) Histogram on the relationship between plasma oxytocin and trustworthiness. doi:10.1371/journal.pone.0051095.gespecially relevant example has been reported for the role of OT in memory storage and consolidation in mice [48] and rats [49]. Summing up, the U shaped relationship herein observed between plasma OT and trust/trustworthiness is another example, we suggest, of how hormones overall, and OT specifically, may have paradoxically opposite actions contingent on individual differences. We suggest that the quadratic relationship between plasma OT and trust/trustworthiness captures the concept put forward by Bartz et al that `context and person matters’ in the action of this nonapeptide hormone [43]. In some individuals, low central OT tone reflected in low plasma OT levels, is associated with trust whereas in other individuals high plasma OT, presumably reflecting high central OT tone, is associated with trust. Bartz et al have suggested in their recent review that endogenous OT reflected in plasma measurements could be a biomarker 1379592 of sensitivity to social cues and/or social motivation. Low plasma OT, which has been reported in autism [50], would reflect social insensitivity and motivation whereas high plasma OTcould reflect increased social sensitivity and motivation. Hence, both low and high social sensitivity may drive trust/trustworthiness as observed in the current report. Low social sensitivity may make such individuals less betrayal averse and less fearful of exploitation and hence more likely to trust in.